MailerLite Review (2023) – 💌 Features, Pros, Cons & Pricing
To reach your target audience and maintain a lasting relationship with them, it’s worth investing in the best email marketing tools. One popular option on the market is MailerLite – an e-mail marketing platform.
MailerLite Review
- Free version with no time limits
- Advanced e-mail personalization
- Very easy to use tool interface
- Great customer experience
In this article, we’ll examine various aspects of MailerLite to help you decide if this tool is right for your business. We’ll discuss the main features it offers, such as ease of use, personalization options, templates and automation. We’ll also look at user reviews, which are extremely important in making a decision.
We will also look at the potential drawbacks of MailerLite, as no tool is perfect and it is important to have a full picture of what to expect. We will analyze possible limitations and opportunities for improvement.
Table of contents:
What is MailerLite?
MailerLite is an email and newsletter sending platform that enables companies and marketers to conduct email marketing activities. It is a tool that allows you to create, send and track email campaigns, as well as manage subscriber lists.
The platform offers a number of features that help you effectively build and maintain relationships with your audience. You can create professional, responsive email templates using an intuitive drag-and-drop editor. The tool also allows you to segment your subscriber lists based on various criteria, allowing you to tailor your messages to your audience’s individual preferences and behavior.
MailerLite features
MailerLite main purpose is email marketing. However, that’s not all the tool can offer. MailerLite is much more powerful than you think. It has plenty of additional features that will undoubtedly help you grow your business. The MailerLite review we have prepared is divided into separate categories, which are described below. Here are the most important features of MailerLite:
Creating e-mail marketing campaigns
When it comes to email marketing, then MailerLite stands out as a robust tool that helps marketers achieve their goals. Its email campaign creation features provide users with plenty of customization and automation options to effectively reach their target audience.
Starting with MailerLite editor, it is worth highlighting its intuitive interface and drag-and-drop feature. In this way, people with no design experience can create attractive email templates. A selection of available personalization options, such as changing colors, layout or content, allows for a perfect match with the brand image.
One of MailerLite’s strengths is the ability to personalize email marketing based on subscriber data. By sending personalized messages including names, preferences or purchase information, you can build stronger relationships with your recipients. This, in turn, increases the chances of a positive response and greater engagement. Creating mailing campaigns in MailerLite is extremely easy and just plain fun.
E-mail marketing automation
MailerLite also provides a wide range of automation capabilities that allow you to deliver relevant messages at the time of your choice. You can also create automated email marketing series that can be tailored to different stages of the customer cycle. For example, you can program a welcome series for new subscribers aimed at introducing your brand and building relationships.
Automated mailing ensures that each new subscriber receives a personalized greeting without any additional effort on the user’s part.
Another useful feature is email marketing campaign automation related to abandoned shopping carts. You can send automatic reminders about uncompleted transactions, encouraging customers to return and make a purchase. This greatly increases the chances of recovering lost potential customers and increasing conversions.
In addition to this, MailerLite offers a function for automatically scheduling email marketing dispatches based on recipients’ time zones. This way, you can deliver the message at the optimal time to increase the chances of your audience’s interest and get a better response.
Advanced A/B testing
Another feature of MailerLite is A/B testing of the email marketing sent. MailerLite’s A/B testing feature allows you to compare different elements of an email campaign, such as the title, headline, content or design of CTA buttons. You can create different variations and randomly assign them to a group of subscribers to see which message generates better results.
It is worth noting that MailerLite allows you not only to test single elements, but also complex campaign scenarios. You can conduct A/B tests at the stage of the subject line and email content, as well as at the stage of automatic email series.
The importance of time in A/B testing should not be forgotten. MailerLite offers the option to set the duration of the test and automatically send the winning variant to the rest of the subscribers. This is a really big plus compared to competing solutions!
Creating landing pages in MailerLite
One of the most valuable features offered by MailerLite is the ability to create professional landing pages, also known as landing pages. The process of creating landing pages in MailerLite is simple and intuitive. Similar to email marketing using drag-and-drop functionality, you can easily customize the layout, elements and content of the page. A variety of templates are available that can be customized to suit individual needs and brand image.
MailerLite also provides the ability to integrate with other marketing tools for easy data collection and conversion tracking. You can easily integrate landing pages with CRM systems or data analysis tools to get a complete picture of campaign effectiveness.
In addition, MailerLite offers advanced features to test landing pages. They allow you to compare different variants and choose the best performing one. You can perform A/B tests on elements such as the headline, content or the call-to-action CTA button.
Monitoring campaign statistics
MailerLite email marketing campaign statistics monitoring feature is extremely comprehensive. Users have access to convenient dashboards and reports that present information in a clear and easy-to-interpret manner. You can analyze data in real time, compare the performance of different campaigns and audience segments, and create personalized reports that provide the information you need about the effectiveness of your efforts.
In addition, MailerLite offers an automatic notifications feature that informs users about key achievements and changes in campaign statistics. This makes it significantly easier to monitor results and allows you to react immediately to any problems or successes.
It is also worth noting that MailerLite allows integration with other analytical tools, such as Google Analytics, which enables even more advanced data analysis and a more complete picture of campaign effectiveness.
Creating forms and pop-ups
An important feature of MailerLite’s registration form creation function is its personalization capability. Based on subscribers’ data, such as first name, last name or preferences, the content and fields of forms can be customized to increase their effectiveness. Personalized messages are more persuasive and generate higher conversion rates.
In addition, MailerLite also offers a feature to create pop-ups, which are an extremely effective tool for collecting email addresses. Pop-ups can be displayed on webpages at appropriate times, such as when leaving a page, when displaying a designated section, or after a certain period of time.
MailerLite’s sign-up form and pop-up creation feature also offers tools for analyzing results. Users can track metrics such as the number of impressions, the number of signups or the conversion rate, allowing them to evaluate the effectiveness of forms and pop-ups.
E-mail marketing list segmentation
The mailing list segmentation feature allows you to segment your mailing list based on different criteria, allowing you to deliver content that is more relevant and meets the individual needs of your subscribers.
You can create segments based on various parameters, such as demographics, behavior, preferences or user interactions with messages. You can specify exactly which audience groups you want to target and tailor messages to their specific needs.
MailerLite mailing list segmentation also enables dynamic segmentation that adapts to changing subscriber data. You can set rules that automatically assign subscribers to appropriate segments based on their activity or preferences.
Selling products in newsletters
Selling products in MailerLite newsletters is a feature that allows companies to promote and sell their products through email marketing. MailerLite is a marketing platform that provides tools for creating and sending newsletters, and selling products is one of the many uses of this feature.
In addition, MailerLite offers tools to monitor the effectiveness of campaigns. Users can track metrics such as the number of clicks on purchase buttons, the number of transactions or the value of sales. This information allows users to evaluate campaign performance and adjust strategies based on the data.
MailerLite can be integrated with e-commerce systems, making it easy to import products into newsletters, update product information and synchronize data. This makes selling products in newsletters more efficient and convenient for users.
Building paid newsletters
Building paid newsletters in MailerLite is a feature that allows you to create and manage paid content subscriptions. This is a great tool for content creators, authors, journalists and other professionals who want to share valuable information in exchange for a fee.
You can easily set up paid subscriptions on your newsletter. Once you have created your mailing list and defined the content that will be available to that number of subscribers, you can set the fee you must pay to access that content. You can set the subscription price, specify the payment frequency (e.g. monthly or yearly) and integrate payment systems to allow subscribers to pay online.
MailerLite website builder
You won’t believe it, but MaileLite allows you to create websites! It is also trivially easy as well as you literally do not need any knowledge to do it. That’s because all you need is an idea of where specifically we want to put our elements such as logos, text graphics, links, buttons and so on…
MailerLite website builder works on the same principle as the drag-and-drop email builder. So you simply drag the element you want into the right place. You can, of course, personalize it entirely and change the size, colors or animations.
In addition, you can include a sign-up section for your newsletter on the page, which will help you get more customer mailing addresses. The wizard also allows you to create your own blog where we can publish posts and news related to our business. However, that’s not all.
MailerLite integrations
One of the most important strengths of MailerLite is its rich offer of integrations with the most popular web services. Currently, there are as many as 139+ integrations in the database. Using integrations, your marketing efforts can be even more effective and automated. Here are some standout integrations you should consider:
- BigCommerce – If you run an online store based on the BigCommerce platform, integration with MailerLite becomes extremely useful. Automatically adding customers to your subscriber list allows you to build a loyal email marketing base and maintain regular communication with your customers.
- Facebook Audiences – Use the potential of Facebook to dynamically grow your subscriber list. Synchronizing subscriber segments with Facebook audiences allows you to rapidly grow your newsletter audience. This is a great tool for marketers looking to expand their reach.
- Jotform Sign – Create documents, download electronic signatures and automate processes with Jotform Sign. Integration with MailerLite allows you to conveniently collect subscribers’ contact information and automatically add them to your mailing list. It’s a great solution for content creators who want to manage subscriptions effectively.
- MailerCheck – A clean subscriber list is the key to success in email marketing. That’s why MailerCheck, an email address verification tool, is so valuable. Integration with MailerLite allows you to regularly check and clean your list, eliminating inactive or erroneous addresses. This allows you to focus on communicating with real and engaged recipients.
- Make (formerly Integromat) – If you want to create your own automations, Make (Integromat) is the tool you’re looking for. This integration allows you to combine MailerLite with other applications in a simple and intuitive way. Create personalized workflows, combine different tools and save time on repetitive tasks.
In addition, MailerLite offers integrations with platforms such as Shopify, Stripe, WooCommerce and WordPress. With them, you can easily manage customer data, handle online payments, create stores and websites, and collect subscribers from your WordPress blog.
MailerLite templates
When it comes to creating effective email marketing campaigns, time is a precious resource. That’s why MailerLite offers a wide selection of professionally designed templates to help you save time and effort while maintaining a professional look and brand consistency.
MailerLite templates are ready-made designs that you can personalize to suit your needs and goals. Whether you plan to send a newsletter, a promotion notification, an event invitation or a holiday card, you’ll find the right template to meet your needs.
When you choose from MailerLite wide range of pre-made templates, you gain many benefits. First, you save time because you don’t have to create email campaigns from scratch. The templates are already fully designed, which means that all you need to do is insert content and customize graphic elements to match your branding. This allows you to create professional and aesthetically appealing messages quickly and efficiently.
Another advantage of MailerLite templates is their responsiveness. The templates are optimized for display on various devices, such as computers, smartphones and tablets. This means that your messages will look good on screens of different sizes, providing recipients with an excellent user experience.
The availability of different categories and template styles also allows you to tailor the look and content of your messages to your specific marketing goals. Regardless of your industry or subject matter, you are sure to find a template that perfectly reflects the nature of your campaign and captures the attention of your audience.
In addition, MailerLite templates are easy to edit and personalize. You can customize colors, fonts, add your logo, change the layout and content to make the template fit your brand perfectly. Even if you have no graphic design experience, MailerLite’s interface is intuitive and user-friendly, allowing you to customize the template effortlessly.
How do I sign up for a MailerLite account?
Opening an account with MailerLite is relatively easy. Follow the steps below to open an account with MailerLite:
- Go to the MailerLite website: Open the official MailerLite website by going directly to: https://www.mailerlite.com.
- Create an account: On the homepage you will find a green „Register for free” button. Click this button to start the registration process.
- Enter data: Enter your personal or company information. You will need to enter your email address, password, first name, last name and organization name. If you don’t have an established business, simply enter your first and last name instead of your company name.
- Confirm your email address: MailerLite will send you an email with a confirmation link. Click this link to verify your email address.
- Account settings: After confirming your email address, you will be redirected to your MailerLite account. There you will be able to customize your account settings, add your company logo and other details.
- Start creating campaigns: Now you can start creating your first email campaigns.
- Add subscribers: You can import subscriber lists or place subscription forms on your website to start collecting contacts for your mailing list.
- Manage campaigns: Once you’ve created campaigns, you’ll be able to schedule their mailings, analyze the results and adjust your marketing efforts.
MailerCheck from Mailerlite
Have you wondered if your messages will make it to inboxes or be stopped by spam filters? MailerCheck has the answer for you. Using the Inbox Placement tool, you can predict whether your emails will reach inboxes or be automatically moved to spam folders. Test the deliverability of your messages among major mail providers such as Google, AOL, Outlook, Yahoo! and many others. This is how you can optimize your campaigns and achieve maximum deliverability.
Monitoring domain activity is another useful feature of MailerCheck. You can keep track of how your domain is being used to send emails. This gives you the ability to identify potential problems before they adversely affect the deliverability of your messages.
In addition, monitoring domain activity helps you avoid unauthorized use of your account for impersonation or phishing attacks.
MailerCheck also allows you to test and optimize email content and check its placement in the inbox. You can protect a sender’s reputation and increase deliverability by testing message content before sending. Email Insights pinpoints spam words, broken links, presence on blocking lists and much more.
One of MailerCheck greatest strengths is its guaranteed deliverability rate of over 98% for a verified list of email addresses. This means you can be sure that your messages will reach their recipients and will not be stopped by spam filters.
An additional advantage of MailerCheck is that it informs you of your presence on blocking lists in real time. If your email addresses appear on such a list, you will receive a notification, allowing you to take the necessary steps to remove them from the blocking list and maintain high deliverability.
MailerLite pricing plans
A MailerLite review cannot do without an analysis of the price list, as this can be a key factor in the decision to choose this tool. MailerLite offers four plans to suit different user needs. One of them is the completely free plan, which has no time limits and is perfect for initial testing of the tool.
Once you’ve decided on MailerLite, you can easily upgrade to a paid plan, which offers more features and capabilities. The cost depends mainly on the number of messages you send per month and the size of the email address database you have.
Note that the most advanced features and add-ons are only available on paid plans. However, many important features are provided free of charge, which is enough to get you started. Here are MailerLite’s current price plans:
- Free plan – is a free option for up to 1,000 subscribers. It includes 12,000 emails per month, 1 user and email and chat support for the first 30 days. Key features include a drag-and-drop editor, email automation builder, website creation, 10 landing pages, and registration forms and pop-ups. Perfect for beginners and small businesses looking to start email marketing.
- Advanced Plan – is an expanded package for $19 per month (or $228 per year). Includes unlimited emails, users and 24/7 support. Compared to the Growing Business plan, it additionally offers Facebook integration, custom HTML editor, promotional pop-ups, multiple triggers in automation, preference center, AI writing assistant and 15% discount on Google Workspace. Ideal for growing businesses needing advanced tools to run effective email marketing campaigns.
- Growing Business plan – is a $9 per month (or $108 per year) option. It includes unlimited emails, 3 users and 24/7 email support, plus offers digital product sales, unlimited templates, dynamic emails, automatic campaign resend, unlimited websites and blogs, and a tool to create a subscription cancellation page. An excellent choice for growing businesses needing more functionality in email marketing.
MailerLite pros and cons
MailerLite is a great tool that is sure to appeal to quite a few people. However, the MailerLite review you are about to read is objective. It is not a tool without flaws and minor downsides. Therefore, keep in mind that there is no such tool on the market that is completely perfect.
Below, we’ve broken down a short and clear list with a summary of all the advantages, and disadvantages of this email marketing tool, so analyze point by point what you need.
MailerLite pros:
- Simple and intuitive platform: MailerLite has a user-friendly interface that is easy to navigate and use. Even people without email marketing experience can quickly learn how to create newsletters and run campaigns under email marketing.
- Advanced features: MailerLite provides a wide range of features, such as email campaign creation, automation, mailing list segmentation, A/B testing, landing page creation and much more. This allows users to effectively manage their email campaigns.
- Personalization and segmentation: The platform allows you to personalize your emails and segment your mailing list based on various factors, such as preferences, behavior or demographic data of the recipients. This allows you to deliver more targeted and effective messages.
- Marketing automation: MailerLite has tools to automate processes such as sending welcome messages, responding to user behavior, automatic reminders and more. Automation saves time and effectively reaches customers at the right time.
- Technical Support: MailerLite provides quick and professional technical support through various channels such as live chat, email and video support. This allows users to quickly solve problems and receive support when needed.
MailerLite cons:
- Difficulty verifying account if we do not have an address on our own domain: MailerLite has certain account verification requirements, especially if you do not have your own email domain. If you are using an email address provided by a free email provider (e.g. Gmail, Yahoo), it may be more difficult to authenticate your account.
- A maximum of one website on a free plan: In the free MailerLite plan, users are limited to one website. If you need to create more than one website as part of your campaign, you must buy a paid version.
Frequently asked questions
What is MailerLite for?
MailerLite is one of the most popular tools for email marketing.Using their software you will be able to automate the sending of emails to your address database. It will shorten and undoubtedly make your working time easier.
Is MailerLite better tham Mailchimp?
Both tools are a very good choice. However, if you care for an intuitive interface and complete personalization of the mail sent then the best choice will be MailerLite.
Does MailerLite have a website builder?
Yes. MailerLite has a built-in website wizard. You will be able to create a website and your blog in a very short time. The process of building a website is extremely simple and intuitive. Anyone, even a beginner, can handle it without a problem.
How much MailerLite costs?
MailerLite prices start at $9 per month. This plan includes many basic features and allows you to send a certain number of emails per month. The price increases with the development of your mailing base and the amount of messages you want to send.
Does MailerLite offer discount codes?
Yes, MailerLite offers a discount code for new users and occasional promotions for existing customers. If you are looking for an opportunity, it is worth visiting a dedicated subpage, where the current discount codes are regularly published. This is a great opportunity to take advantage of favourable terms and save on subscribing to MailerLite services.
What are the reviews of MailerLite?
Reviews about MailerLite are mainly very positive. Users praise the platform for its ease of use, intuitive interface, rich functionality and attractive prices. MailerLite has also earned recognition for its excellent customer support and quick response to problems. Many users also appreciate the availability of numerous templates, marketing automation tools and the ability to integrate with other popular services.
Is MailerLite working in English?
Yes, MailerLite is available in English. The platform offers full support in English, including user interface, documentation and technical support. In this way, Polish-speaking users can use MailerLite in their native language and have easier access to the information and support they need.
How to create a landing page in MialerLite?
To create landing pages in MailerLite, log in to your account, go to the „Landing Pages” section and click on the „Create new landing page” button. Select a template, customize the content and layout of the page, add elements and settings, and then publish the landing page.
Is e-mail marketing in MialerLite difficult?
No, email marketing in MailerLite is not difficult. The platform has been designed to be user-friendly and easy to use, even for people without technical experience. MailerLite also offers many ready-made templates that you can customize to suit your needs, so you don’t have to start from scratch.
How we created our MailerLite review?
Our MailerLite review is based on in-depth analysis and research of the MaillerLite platform. Our team has conducted research, exploring the various features, tools and capabilities that MailerLite offers. We have used official information provided by MailerLite, such as their website, documentation, promotional materials and reviews from other users.
MailerLite review summary
To sum up, MailerLite is a powerful tool for running email campaigns that offers many functions and capabilities. With ease of use, intuitive interface and rich templates, even beginner users can easily create professional and effective emails. Advanced automation, A/B testing, segmentation and statistical monitoring allow you to tailor your campaigns to suit your individual needs and better results.
It is also worth noting that MailerLite offers a free plan which is ideal for beginner users who want to test the platform before switching to a paid plan. Paid plans are flexible and tailored to different needs and sizes of companies, enabling you to develop your marketing activities as your business develops.
Of course, MailerLite has some drawbacks, such as limitations in advanced features, difficulty verifying an account without a domain or restrictions in a free plan. However, given the overall quality of the platform, its user-friendly interface, high delivery of emails and competitive prices, MailerLite is still a considerable tool for managing email campaigns.
If you are looking for a simple, effective and easy-to-use tool to send and manage your email campaigns, MailerLite will be the perfect choice. It provides many features to help you better email marketing results and build strong relationships with your subscribers.
MailerLite Review
- Free version with no time limits
- Advanced e-mail personalization
- Very easy to use tool interface
- Great customer experience
