GetResponse: review, pricing and is it worth it?
One of the most popular tools available on the market is the GetResponse marketing automation platform. In this article, we will conduct an in-depth review of this platform to look at its features, advantages and user feedback.
GetResponse review
- Free trial version for everyone
- Great website builder inside
- Marketing automation features
- Many ready-made templates
GetResponse is a comprehensive tool that allows you to create, send and track effective email marketing campaigns. As technology has evolved, this platform has expanded its capabilities to also offer marketing automation features, create landing pages, conduct webinars and create registration forms. In analyzing this platform, we will also look at data analysis and reporting functions.
In addition, in the article we will present GetResponse current price list to assess whether the platform is accessible to different budgets and whether the features offered are worth the investment. We will analyze the different pricing plans and the benefits they offer to help readers make an informed decision.
Table of Contents:
- What is GetResponse?
- GetResponse functionalities
- Artificial intelligence in GetResponse (AI)
- Ready-made templates in GetResponse
- Integrations available in GetResponse
- How to create an account in GetResponse?
- Current price list and pricing plans
- Advantages and disadvantages of GetResponse
- Frequently asked questions
- Review summary and opinion
What is GetResponse?
GetResponse is the most popular email marketing automation platform on the market. It is a comprehensive tool that allows you to create, send and track email marketing campaigns. However, GetResponse is not just a tool for sending newsletters. With the growth and changing needs of the market, the platform has expanded its capabilities to offer a range of other functions.
In addition to sending mailing campaigns, GetResponse allows you to create professional landing pages to focus the attention of potential customers and increase conversions. The platform also offers marketing automation tools that allow you to create complex communication scenarios based on recipient behavior.
The GetResponse platform also gives you the ability to conduct professional webinars, which are a great tool to build engagement, educate and build relationships with your audience. The platform offers features for scheduling, promoting and registering for online events, as well as tools for monitoring results and analyzing after the webinar.
In addition, GetResponse tool provides the ability to create registration forms that can be used on websites, blogs or social media.
GetResponse features
As you can see, GetResponse is really a very powerful marketing management tool. This is a big plus, because most of the activities can be done using a single platform. Now we will discuss in detail all the features of this software and describe their capabilities in practice – and there is much to describe!
E-mail marketing
Email marketing is the core business of the GetResponse platform. The tool allows you to create, send and track advanced mailing campaigns. With the help of powerful features and an intuitive user interface, GetResponse provides great tools for effectively sending newsletters and building relationships with recipients.
One of GetResponse key email marketing features is the ability to create highly visually appealing emails. The platform offers a number of ready-made templates that can be customized to suit your needs and your brand image. What’s more, the built-in drag-and-drop editor allows you to easily create and personalize content, add images, buttons, links and other graphic elements. You don’t need any specialized knowledge.
GetResponse also allows you to segment your audience based on various criteria, such as behavior, demographics or preferences. In this way, you can deliver personalized content that better matches the interests of specific audiences. You can also create automated communication scenarios in which email marketing messages are sent at specific intervals or in response to specific recipient actions.
In addition, the platform provides A/B testing tools that allow you to compare the effectiveness of different newsletter variants. So you can experiment with subject lines, content or layout to optimize campaign results.
An important aspect of email marketing with GetResponse is also message deliverability. The platform makes sure that messages reach inboxes, eliminating spam filtering issues.
It works with reputable email service providers (ISPs) and follows practices that are in line with email sending best practices. Currently, the deliverability of newsletters sent by GetResponse is a record 99%. Few competing platforms can boast such a result. Congratulations!
Advanced website builder
GetResponse also offers a built-in website builder that allows users to create professional and responsive websites without programming skills. The tool gives users the ability to build and publish websites using a drag and drop editor.
The website builder from GetResponse provides a huge range of pre-built templates that can be freely customized to suit your needs and vision. The templates are responsive, which means they automatically adjust to mobile devices.
Using the in-house editor, you can quickly add and edit sections, content blocks your own apps, images, buttons, forms, photo galleries and much more. The wizard also offers advanced features such as integration with an e-commerce platform, the ability to add interactive elements and animations, and an HTML/CSS code editor for more advanced users.
An important feature of the GetResponse website builder is its full integration with the platform’s other tools, such as marketing automation, email marketing, lead generation and analytics. This enables comprehensive management and monitoring of all aspects of online marketing in one place.
Landing page builder
Another GetResponse feature is the creation of landing pages. The wizard is dedicated specifically for marketing purposes and helps marketers build landing pages that grab the attention of their audience and encourage them to take a specific action, such as subscribing, downloading a file, making a purchase, or signing up for a newsletter.
The wizard offers a large selection of ready-made templates that can be customized for you. The templates are optimized for conversions, as well as fully responsive.
Creating landing pages in GetResponse is very intuitive, because, as with the other tools, here we have a trivially simple drag and drop editor. Users can add sections, text, images, registration forms, buttons, multimedia elements and much more to customize a professional website for their marketing purposes.
In addition, the tool offers advanced features such as A/B version testing, which allows users to compare different variations of a site to optimize its effectiveness.
Marketing automation
Marketing automation is a key feature offered by the GetResponse platform. Marketing automation allows you to effectively manage marketing campaigns, customer communications by automatically performing certain actions depending on the behavior and preferences of your audience.
GetResponse offers very good tools for creating automation scenarios that allow you to accurately segment your audience based on various criteria, such as behavior, demographics or preferences. Based on these segments, you can define and schedule a series of automated emails that are sent automatically at specific times or in response to specific reader actions.
GetResponse automation scenarios can include a variety of actions, such as sending welcome messages, information streams, recurring messages, promotional offers, abandoned shopping carts or birthday wishes.
Additionally, using GetResponse’s marketing automation, you can track and monitor your audience’s behavior on your website, in emails, or in other interactions.
Creating webinars
Creating webinars is another valuable feature offered by the GetResponse platform. The software allows you to easily organize interactive online presentations to share knowledge, build engagement and generate leads.
The GetResponse service provides you with the tools to plan, promote and conduct webinars in one place. You can create professional and attractive registration pages for your webinars that include information about the event, schedule, topic, presenters, and a registration form for attendees.
GetResponse also offers features to automatically notify participants of upcoming webinars by sending them email reminders and information about the event. In addition, the platform allows webinars to be recorded, allowing recorded sessions to be shared later with participants who were unable to attend live.
During webinars, GetResponse also provides cool options for participant interaction and engagement. You can conduct your own polls, quizzes, discussions, as well as answer participants’ questions via chat or Q&A. The platform also allows you to display multimedia presentations, share your screen and conduct virtual discussion panels. This is a really great feature!
SMS Marketing
The platform also offers an SMS Marketing feature, which allows marketers to communicate with customers via SMS text messages. Using an internal tool, you can create and send SMS messages to your database and contact list.
The platform allows you to manage contacts, segment recipients, personalize message content and schedule SMS campaigns. This allows you to deliver personalized and targeted messages to the right recipients.
GetResponse also provides SMS automation features that allow you to create scenarios based on recipients’ actions. You can set up automatic messaging in response to specific behaviors or events, such as registration, product purchase, or customer birthdays.
Tracking statistics
GetResponse offers powerful statistics tracking features that allow you to monitor and analyze the effectiveness of your campaigns. You will be able to freely see how many people opened the emails you sent. This metric allows you to assess the effectiveness of your email titles and the interest of your recipients.
The platform also tracks clicks on links inside sent emails, which allows you to assess what content and offers generate the most interest from recipients. It is also possible to track conversions, i.e. actions taken by recipients, such as purchases, subscriptions, downloads, etc. This is an important metric for evaluating campaign effectiveness and ROI.
As for webinars, GetResponse allows you to track the number of participants, time spent on the webinar, participant interaction and other webinar-related statistics. This allows you to assess the interest and engagement of participants and the effectiveness of the message.
In addition, the platform also offers reports and charts that visually present the collected data and allow for easy interpretation. These reports can be exported and shared with the team, making it easier to collaborate and make data-driven decisions.
Subscription forms
The platform allows you to create sign-up forms using an intuitive form wizard. The wizard offers various options for designing and customizing forms, such as choosing templates, personalizing colors, fonts, adding custom fields and images. Users can customize forms to fit their brand image and meet their specific requirements.
GetResponse also makes it easy to implement forms on websites. Users can copy the form code and paste it on their site, or take advantage of integrations with popular CMS platforms such as WordPress, Joomla or Drupal and more…. This allows you to seamlessly collect contact information without having to create forms from scratch.
GetResponse's artificial intelligence (AI)
With the introduction of the revolutionary „AI Email Wizard” feature, GetResponse is at the forefront of email marketing innovation. Using an algorithm based on artificial intelligence, this new functionality allows generating good quality content for email newsletters in just a few seconds…
The operation of the „AI Mail Wizard” is based on a well-known algorithm developed by OpenAI (ChatGPT). All you have to do is enter a few key words, choose your industry, message tone and design, and in less than a minute your email will be generated fully complete, ready to send. This is an extremely useful tool for creating professional and engaging content, even if you lack the inspiration or time to write by hand.
In addition, artificial intelligence from GetResponse uses data-driven technology, allowing you to optimize your email content to increase open and click-through rates. You can run A/B tests to accurately identify the words and phrases that work best for your audience, allowing you to communicate with them more effectively.
What’s more, the built-in „AI Theme Generator” is another advantage that allows you to create email themes tailored to your industry. This way, you can stand out in subscribers’ inboxes and increase the chances of them opening and interacting with your messages. You no longer have to worry about lack of inspiration or inspiration. During our tests, the AI feature worked really well. Currently, no other email marketing program provides such functionality, so GetResponse very much stands out in this field – a big plus!
GetResponse templates
GetResponse stands out for its impressive collection of ready-made templates, which are available free of charge. Whether it’s emails, landing pages or signup forms, the platform provides a wide selection of ready-made templates that can be easily customized to suit your needs.
Ready-made email templates are ideal for those who want to quickly send a professional message to their subscribers. They offer a variety of styles, such as newsletters, promotional offers, event invitations and welcome emails. Each of these templates is responsive, meaning it looks great on a variety of devices, and offers customizable content and design.
For those who want to create attractive landing pages, GetResponse provides ready-made templates to help you effectively promote products, register for events, generate leads and provide downloads. The templates are responsive and offer many customization options so that you can tailor them to your own brand image.
Signup forms aren’t left out either – GetResponse provides ready-made templates that make it easy to collect contact information from potential new customers. Whether it’s a newsletter form, a discount form or a survey form, users can customize them by adding their own fields, changing colors and adjusting the content.
GetResponse integrations
Integrations in GetResponse are a key element that makes the platform even more versatile and functional. With a wide range of integrations with various other tools, you can easily synchronize data, automate processes and enrich your marketing campaigns.
GetResponse offers integrations with popular CRM tools such as Salesforce, HubSpot CRM and Pipedrive, allowing you to synchronize contact data and track the activity of your customers. For online stores, integrations with e-commerce platforms such as Shopify, WooCommerce and Magento allow you to automate the sales process and create personalized offers.
When it comes to data analysis, integrations with analytics tools such as Google Analytics and Facebook Pixel allow you to track the effectiveness of your campaigns and make better grounded decisions. GetResponse is also integrated with popular lead generation tools such as Leadpages, OptinMonster and Unbounce, making it easy to create effective signup forms.
In addition, integrations with payment systems such as PayPal, PayU, Przelewu24 and Stripe make it easy to process online transactions and automatically send purchase confirmations. The number of integrations is sizable, and all are dissected on the official website.
How to create a GetResponse account?
Setting up a new account is very easy and fast. Here are all the steps you need to take to create a GetResponse account:
- Open the GetResponse website: Go to the official GetResponse website via your web browser (https://www.getresponse.pl/)
- Click the blue „Get Started for Free” button: On the homepage you will find a clear button to start the registration process.
- Enter your information: Fill out the registration form with your first name, last name, email address and account password. Make sure you provide true and correct data.
- Confirm your email address: After completing the registration, you will receive an email with a link to confirm your email address. Click this link to verify your account.
- Log in to your account: After confirming your email address, log in to your GetResponse account with the email address and password of your choice.
- Configure your account: Once logged in, you will have access to your GetResponse control panel. You can now configure your account settings, create mailing lists, design email templates, create campaigns and much more.
- Familiarize yourself with the features: Find yourself in the area of managing campaigns, automations, contact lists, etc. GetResponse offers a range of tools that you can customize according to your needs.
- Start creating marketing campaigns: Once your account is set up, you can start creating marketing campaigns, creating mailing lists, designing emails, scheduling mailings and using other features the platform offers.
GetResponse pricing
A GetResponse review cannot do without a thorough analysis of the prices of the packages offered, as it is the price that is crucial when choosing a tool. GetResponse currently has four different packages on offer, which are tailored to different types of customers. GetResponse’s prices depend primarily on the size of the email contact list and the features available.
Also important is the fact that it is possible to use GetResponse without having to provide credit card details, which gives users a sense of security and flexibility. Before making a final choice, it is worth taking a close look at the features available in each package offered by GetResponse.
Plan Free
This plan at GetResponse is a great option for novice marketers or small medium-sized businesses that want to start their marketing efforts. The package is available to everyone completely free of charge. Here are the features of the Free plan at GetResponse:
- Up to 500 contacts: The Free plan allows you to store and manage up to 500 contacts in the GetResponse database. That’s enough to start building your subscriber list and running email campaigns.
- 2500 newsletters/month: With the Free plan, you can send up to 2500 newsletters per month. This allows you to communicate regularly with your subscribers, providing them with valuable content and information about your company.
- 1 landing page: Under the Free plan, you have the option to create and host 1 landing page. You can use the available templates and customize the content and design of the page to attract your visitors’ attention and encourage them to take action.
- Create and host 1 page with a monthly limit of up to 1,000 visitors: The Free plan allows you to generate traffic to your landing page, with a limit of up to 1,000 visitors per month. This is a great opportunity to test the effectiveness of your site and analyze user behavior.
- Page Builder: GetResponse includes a page builder that allows you to create attractive websites without programming. The Free plan gives you access to this tool, along with the ability to use image galleries, popups and forms to help you generate leads and increase engagement.
- Connecting your own domain: If you have your own domain, you can connect it to your landing page, which will help build a professional image and strengthen your brand.
- Signup forms and popups: The free plan allows you to create signup forms and popups that you can place on your website or landing pages. These are ideal tools for collecting leads and inviting visitors to subscribe to your list.
GetResponse’s Free plan is a great option for people who are new to email marketing and need basic tools to communicate with their audience. It offers enough options to build an effective list of subscribers and run effective campaigns, yet it’s free, making it attractive to budget-minded businesses.
Plan E-mail Marketing
The Email Marketing plan at GetResponse offers all the features of the Free plan plus additional advanced tools. Here are the features of the Email marketing plan at GetResponse:
- Up to 100,000 contacts: The plan allows you to store and manage as many as 100,000 contacts in the GetResponse database. You can easily manage your subscribers and deliver personalized messages to them.
- AI subject line generator (NEW): New to the Email Marketing plan is the AI Subject Generator. With this tool, based on artificial intelligence, you can create effective and attractive email subject lines that grab your audience’s attention and increase open rates.
- Unlimited Newsletters: Under the Email Marketing plan, there is no limit to the number of newsletters you can send. You can communicate regularly with your subscribers, providing them with valuable content, product information or promotions.
- Landing pages without limit: Email Marketing plan allows you to create and host an unlimited number of landing pages. You can create personalized pages that attract visitors’ attention and effectively generate leads.
- Advanced Page Builder: The package gives you access to an advanced page builder. You can use the full range of features and customize your pages exactly to your needs. This allows you to have more freedom and create more advanced and personalized landing pages.
- Basic segmentation: This pricing plan allows for basic segmentation of your contacts. You can create segments based on the contact data stored in your account. This allows you to better reach the right audiences and tailor your content to their needs.
- Autoresponders: As part of your Email Marketing plan, you have access to autoresponder features. You can automatically send messages in response to specific actions or behaviors of your subscribers. This helps you build automated and effective email sequences.
GetResponse’s Email Marketing plan is an excellent choice for marketers who need advanced tools for effective email campaigns. It offers greater flexibility and personalization options, which contributes to better marketing results. The cost of this plan starts at $19per month.
Plan Marketing Automation
GetResponse’s Marketing Automation plan is an advanced plan that offers full marketing automation capabilities. Here are the features of this plan:
- Marketing Automation: The plan allows you to create advanced marketing sequences and campaigns based on automation. You can program different actions and reactions that are executed depending on the behavior of your subscribers. This allows for more personalized and effective marketing activities.
- Event-based automation: Marketing Automation plan allows you to create automations based on specific events, such as opening an email, clicking on a link, purchasing a product, etc. You can customize your campaigns based on the specific response of your subscribers, making your efforts more effective.
- Webinars: As part of the Marketing Automation plan, you have access to webinar organization features. You can conduct interactive online sessions, share knowledge, present products or services, and engage your audience in real time.
- Advanced Segmentation: offers advanced contact segmentation. You can create precise segments based on your contacts’ data, behavior or preferences. This allows you to send personalized messages to relevant audiences.
- Scoring for contacts: The package introduces a scoring function for contacts. You can assign points to contacts based on their behavior, allowing you to determine their level of interest and quality. This makes it easier to better target your marketing efforts to the most promising leads.
- Sales Funnels: This plan allows you to create sales funnels that automate the sales process. You can define different stages of the funnel, such as lead generation, qualification, leads, all the way to closing the deal. This helps you effectively manage the sales process.
GetResponse’s Marketing Automation plan is a great solution for large companies that want to get the most out of marketing automation. It gives you advanced tools for personalization, segmentation and creation of automated campaigns, which translates into efficiency of operations and increased conversions. The cost of this plan starts at $59 per month.
GetResponse Pros and Cons
In this GetResponse review, we can’t forget the section on the pros and cons of this tool. Although GetResponse offers many great features and unique add-ons, we can’t forget that no software is perfect. That’s why, below, we present both the elements that can be considered advantages and those that can be considered disadvantages of GetResponse. A fully objective look at this tool requires consideration of both aspects.
GetResponse Pros
- Act in accordance with the principles of RODO
- Customer service available 24/7 without breaks
- Completely free version available
- Built-in web page builder
- Huge number of ready-made templates
- An internal knowledge base for everyone
GetResponse Cons
- Relatively high price compared to competitors
- No automatic saving in the editor (you have to do it manually)
Frequently asked questions
How much does GetResponse cost?
GetResponse’s price starts at $19 per month. However, it is worth noting that GetResponse also offers a free plan that allows you to manage up to 500 contacts and send 2,500 newsletters per month.
Is GetResponse's customer service good?
GetResponse offers customer support in a variety of ways, including live chat, phone, email and training materials. Their customer support team is known for its professionalism and responsiveness to users’ questions and problems. They also receive positive feedback from customers regarding their customer service.
Is it worth using GetResponse?
GetResponse is a popular marketing platform that offers many features and tools, such as email marketing, marketing automation, landing page creation, webinars and more. If you are conducting email marketing activities online and want to build and manage your subscriber list, deliver personalized email campaigns and analyze results, GetResponse can be a valuable tool for your business.
What are the opinions about GetResponse?
Opinions about GetResponse are usually positive. Customers appreciate the rich functions, ease of use, responsiveness of email templates and landing pages, and the effectiveness of email marketing automation tools. Moreover, GetResponse customer service is also appreciated by users.
Does GetResponse have a landing page builder?
Yes, GetResponse has a built-in landing page creator. This allows you to create attractive and responsive landing pages without the need for programming skills. You can choose from ready-made templates, customize content and design, and optimize landing pages to increase conversions.
Is there an API available in GetResponse?
Yes, GetResponse provides an API, which allows integration with other applications and tools. This allows you to connect GetResponse with CRM systems, e-commerce platforms and other applications to synchronize data and automate processes.
Does GetResponse work on WordPress?
Yes, GetResponse offers integration with the WordPress platform. This way, you can easily integrate sign-up forms, marketing automation, and other GetResponse features with your WordPress website.
Is GetResponse free?
GetResponse offers a 30-day trial period that allows you to use the platform for free for a limited period of time without having to provide your credit card details. However, after the trial period, there is a fee to use GetResponse, and the cost depends on the selected plan and the number of subscribers.
Can I create websites with GetResponse?
Yes, you can also create websites with GetResponse. Although the platform’s main goal is to provide email marketing tools, GetResponse also offers the functionality to create regular websites. Users can easily create attractive and responsive websites.
Does GetResponse offer discount codes?
Yes, GetResponse often offers discount codes on all pricing plans. You can get a discount or promotional voucher on our special subpage. We regularly browse the internet for current discounts. Check the GetResponse discount code.
Does GetResponse have a social media posting feature?
No, GetResponse does not currently have a built-in social media posting feature. His main area of activity is e-mail marketing and marketing automation. However, you can easily integrate your email campaigns with social media by sharing links to your posts on Facebook, Twitter or other social media platforms in your email content.
What is GetResponse MAX?
GetResponse MAX is an individually priced package offered by GetResponse, addressed to the most demanding customers looking for dedicated support and special functionalities. The GetResponse MAX plan includes all the features of paid plans, plus additional capabilities such as SMS marketing, transactional messaging, account migration support, unlimited users, specialized support, single sign-on (SSO), and a dedicated IP address.
Is GetResponse better than MailerLite?
Both tools are a great solution for running marketing campaigns. GetResponse definitely has more additional features such as Live Chat. MailerLite is easier to use and more intuitive, so it is worth reading both reviews to make the final decision.
Customer opinions and ratings
Review summary
To summarize, GetResponse is a comprehensive marketing platform that offers a wide range of tools and features to help marketers achieve their goals. With tools for email marketing, automation, creating landing pages, webinars, SMS marketing and much more, GetResponse enables effective communication with recipients, generating leads, building lasting relationships and increasing conversions.
One of the standouts of GetResponse is its ease of use, which means even novice marketers can quickly start and run effective campaigns. The platform offers an intuitive user interface, ready-made templates, as well as helpful training materials and customer support, making it easy to achieve the results you want.
User opinions about GetResponse are overwhelmingly positive, pointing to the effectiveness of the tools, the quality of customer service and the flexibility of the platform. It is also worth emphasizing that GetResponse regularly introduces new features and improvements to meet the growing market needs – as in the case of adding the latest newsletter generation function using artificial intelligence.
If you are looking for a comprehensive tool for conducting online marketing activities, GetResponse will be the perfect choice. With rich features, ease of use, and support for various aspects of marketing, this platform gives you the tools you need to succeed in today’s competitive online environment.
Ultimately, we believe GetResponse is a worthwhile solution that will surely help you build a strong online presence, engage your audience, and achieve better marketing results.
GetResponse Rating: 9.5/10
GetResponse review
- Free trial version for everyone
- Great website builder inside
- Marketing automation features
- Many ready-made templates
